Ford Vehicles Model Year Change Over
One of my current ongoing responsibilities requires the managing of vehicle assets for FordVehicles.com and Lincoln.com model year change over. I oversee a talented team that has the tremendous task of making sure that these two websites are always up to date with the most current images and copy. At any given time this can include, photo shoots, retouching, CGI creation, vendor management, asset approval, quality assurance, managing contractors, content migration and client presentations.
Below is an example of our most current task. We were challenged with migrating Ford Commercial Trucks into FordVehicles.com. This included creating 8 vehicle homepage hero images with accompanying gallery, features, specs, models and options, and build and price page assets.