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Bēhance

  • Ford - Powered by You
    CD/AD/COPY - Bruce MckayDancers - PolobolousVoice talent - Keifer Sutherland
  • Powered by You - Creative Case Study
    Behind the scenes look at the making of the Human Car campaign
  • Powered by You - The making of the TV commercialBehind the scenes look at the making of the Human Car TV commercial
  • Facebook page
  • The Pilobolous dance companyB&W photography by Oreon Mounter
  • Ok, let's sort out how we're going to do this
  • Constructions day 1
  • Dancers aren't use to working with car parts
  • Cramping up
  • The 'Edge' needs some work on the front end
  • The choreography between formations was as critical as the shapes themselves
  • rehearsing the break outs
  • Sorting out nuances
  • ME: Hey, this is actually working
  • Hmmmm. Don't know about that take.
  • Agency and client team in (non) action
  • A happy and transfixed client (David Greenberg) on my shoulder