Below are digital, mobile and OOH ideas for these three campaign concepts. Though each campaign i… Read More
NEVER TAMED / THE GROWL BECKONS / PRIMAL POWER
Below are digital, mobile and OOH ideas for these three campaign concepts. Though each campaign is unique, each concept celebrates the raw and visceral experience people crave after they drive a Mustang for the first time. Read Less
Below are digital, mobile and OOH ideas for these three campaign
concepts. Though each campaign is unique, each concept celebrates the
raw and visceral experien
The Mustang Sensory Project
This is a concept where Mustang enthusiasts could share how their fives senses were awakened through the Primal Power of the Mustang. Once on the site, drivers are encouraged to post POV video, burnout clips, technical data on their engines or just plain old fashioned car porn pics.
Mustang THX Experience
This tactic capitalizes on a movie theater's THX sound system check.
Instead of the normal THX sound playing before the movie starts, the audience would only hear the Mustang's engine revving and growling in full THX surround sound.
Then the Mustang with it's rear tires squealing and smoking, would burst onto the screen and the audience would realize that this THX sound system check was sponsored by the 2011 Mustang.
Mustang Primal Scream
This banner capitalizes on the built-in microphones in PCs and laptops. Users would click the banner then unleash a primal scream to see how it rates against the power of the Mustang.
What Does The Mustang Want To Do To You?
When pedestrians interact with this bus stop, it records what they want the Mustang to do to them. These video clips would then be uploaded and shared on the www.NeverTamed.com website.