Ford of Canada is dedicated to supporting community initiatives. One of which is the Drills & Skills program, which offers local hockey and basketball teams the opportunity to train like professional athletes, learning from professional coaches, trainers and the athletes themselves. 

 

The Drills and Skills program can teach kids a number of valuable sports and life lessons. And they have a chance to train like a pro for a day. Unfortunately, all the practises and drills don't cover media training. Which is where we decided to let the kids try their best to field questions from the press. We can teach them almost everything.

Client: Ford of Canada
EVP CCD: Israel Diaz

SVP CD: Trevor Schoenfeld

ACD: Martin Dessureaux