Developing the t-shirt to support the national team at the world championships in 2014, I drew on elements, colors and symbols characteristic of our country (Portugal).
The concept defined aims to reach a broad audience and not focus on a particular style. Since the target is the Portuguese and each individual has his style - unlike any other - the t-shirt does not focus on a particular style, but in something simple and innovative that can be used by everyone who's supporting the Portuguese Team.
The elements used were an excerpt from the Portuguese national anthem, as pride and love of our country, a stylized Order of Christ Cross (present in the current logo of the Portuguese Football Federation) and the color scheme of the flag.
Within the same concept were created several proposals for t-shirts that show I below.