Growing up in the small farming community of Fowler, Michigan, I didn’t have to live on a farm to understand what it meant to be a farmer. I saw how farming instills a work ethic and responsibility that reaches beyond the farm. I felt how it connects and supports an entire community.
When I came to college, I was confused by people's criticisms of dairy farming, which were formed by only small clips of information. This was not how I knew dairy farming, so I went back to my community and talked with several farmers about what it meant to run a dairy farm. I walked around their farms with them. I saw how they operate their businesses and how they care for their animals, employees, and land. I created this campaign to show people what dairy farming looks like from the farm, not the Internet.