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Bēhance

  • For the Love of Dairy
    BFA Graphic Design Show // April, 13, 2012
  • Growing up in the small farming community of Fowler, Michigan, I didn’t have to live on a farm to understand what it meant to be a farmer. I saw how farming instills a work ethic and responsibility that reaches beyond the farm. I felt how it connects and supports an entire community.

    When I came to college, I was confused by people's criticisms of dairy farming, which were formed by only small clips of information. This was not how I knew dairy farming, so I went back to my community and talked with several farmers about what it meant to run a dairy farm. I walked around their farms with them. I saw how they operate their businesses and how they care for their animals, employees, and land. I created this campaign to show people what dairy farming looks like from the farm, not the Internet.
     
    For the love of dairy: A visit to the farm is now available for purchase online.
  • The preparation
  • The wall infographic was meticulously constructed with vinyl and discusses some of the criticisms the media spreads about dairy farming. Whether organic or conventional dairy farming, farmers care about cows and the product they produce for people.
  • This book, A Visit to the Farm, takes people through five dairy farms to introduce people to what dairy farms really look like and the farmers that operate them.