The world cup at Kozi's

Designs based on the theme song of the World Cup were created where each t-shirt incorporated only a single line from K'naans Wavin' Flag song. 

-Singing forever young,

singing songs underneath that sun

Lets rejoice in the beautiful game,

And together at the end of the day.

We all say

When I get older I will be stronger

They'll call me freedom, just like a wavin flag

When I get older I will be stronger

They'll call me freedom, just like a wavin flag

So wave your flag, now wave your flag, now wave your flag

Oooohhh,

Oooooooooh wooooohh,

Oooooooooh wooooohh

The funky font used is PF Cereal from Parachute Fonts.

The designs are used at the Athens-based African-inspired restaurant Kozi's.

When a couple of T-Shirts were placed once next to the other, it created the verse of the song. We used this as a Facebook invitation.

Running parallel to the whole t-shirt thing, promotional offers were expressed on business cards but this time the compositions took a more direct approach to the sport.