- Dear Ms. Evins:
- I wish to express my interest in the UMC Graphic Design position listed on your website. With nearly five years of agency and in-house design experience, I thrive on creating strategic, content-driven visual solutions for local businesses and non-profit organizations. I would relish the opportunity to meld my passion for learning with my love of design and flex my creative muscles for CU!
I am pleased to see that you are seeking a designer who can explain her rationale for design choices. I approach each design project as a unique problem to be solved, and thrive on finding innovative, inexpensive ways to achieve communication objectives. I believe that it is my job as a designer to highlight content, make it engaging, and give it relevance. Communication is problem solving, and problem solving is my art.
Earlier this year, I relocated from Philadelphia, PA to Boulder. Prior to the move, I worked as the Graphic Designer for Pennsylvania Ballet, one of the premiere ballet organizations in the country. As the sole designer, I was responsible for working with the Marketing team to produce all of our advertising media. My arsenal of projects includes very large (billboards, bus wraps, and building banners), very small (brochures, books, and invitations), and virtual pieces (websites, flash animations, and social media) created using the Adobe Creative Suite CS5.
As the only designer in the organization, multitasking and making deadlines were the name of the game. I am able to juggle many projects at once, spearheading them from concept through production. Coordinating complex campaigns and managing project timelines between a consulting agency, the in-house marketing department, and outside vendors required me to hone exceptional organizational and interpersonal skills. Producing many of the Ballet's projects in-house, and assembling them by hand enabled me to develop proficiency with photography, large format printing, sign creation, and book binding. Hiring and supervising graphic design interns invigorated my creative process and inspired me to continue my own professional growth. I would enjoy the opportunity to mentor students again as a part of your team.
Since relocating I have enjoyed life as a full time freelancer, keeping up with design trends by attending workshops, and learning about the local market by volunteering on marketing committees of local non-profits. While I have greatly enjoyed the experience, I am looking forward to returning to fulfilling full time employment.
Dedication and enthusiasm have marked all my efforts thus far. I will certainly bring those qualities to your team if given the opportunity. I have attached my resume for your review. The samples you requested below, and additional samples of my work are available at my portfolio website (jrenn.com). I would love to have the opportunity to discuss my qualifications in person. Thank you very much for your consideration.
Julia M. Renn
- For a College Audience
- Carmen Gala Invitation | Pennsylvania BalletFor this piece I faced the unique challenge of needing to depict the visual intrigue of this ballet without any photographs. I created this textural die cut of a corset and saved on cost by keeping the project to two colors and hand-lacing all 1,500 invitations.
- Exposures: A Progressive Teen Magazine | Syracuse University Department of Women's StudiesThis magazine article, created for a Syracuse University Department of Women's Studies publication, was geared toward educating and energizing high school and college activists.
- Direct Mail Postcard | Pennsylvania BalletThis postcard, mailed to over 46,000 Philadelphia arts patrons, was designed to showcase the drama of dance and captivate a younger generation of audience members who may harbor the misconception that ballet is only tutus and toe shoes.
- Retail Pieces
- Opening Night Billboard | Pennsylvania BalletNot all retail is magazine ads and coupon codes. Facing a bustling business route just outside Philadelphia, this billboard needed to quickly convey the important information about the season opener while depicting the artistry and movement of this contemporary company.
- Nutcracker Direct Mail Brochure | Pennsylvania BalletAimed at families with small children, this brochure's call to action needed to be crisp, clear, and compelling. By strategically chunking the information and minimizing clutter, I enabled recipients to quickly glean the gist, choose their desired package and contact customer service to order.
- Mr. Light e-Commerce Site | MrLight.comCreated for one of the country's largest lighting luminaries, this site needed to be cleanly designed and simple to navigate. Showcasing the product was the name of the game, and this minimal design establishes that objective while allowing the client to constantly update their content through a customized Content Management System.
- I created this logo for the Technology Summit, presented by the Nonprofit Cultivation Center here in Boulder. The logo will appear on all event collateral, invitations, e-blasts, and other correspondence sent to participating non-profit organizations.
- Brochure or Booklet
- Building Beyond 50: The Campaign for Pennsylvania Ballet | Pennsylvania BalletI designed this booklet to launch Pennsylvania Ballet's aggressive campaign to raise $25 million to purchase a new rehearsal space and open a school. The piece needed to showcase the strength and beauty of the Company, while apprising donors to understand our financial need.
- Photographs Created for a Design Project
- Base F8 | Syracuse University Pershing RiflesCreated as an advertising booklet for Syracuse University's founding chapter of the ROTC group Pershing Rifles, this piece was a labor of love. I took all of the photos using both digital and film cameras, developed the black and white photos in a dark room, wrote the copy, and designed the final piece.