Footwear Masterclass: Bobsleigh Footwear 2014 Sotchi
Here is the result of the footwear master class organised by Benjamin Pauchet and Mathieu Gueri
(footwear designers at kalenji).
The brief was ´´revival and original´´ and we must take a sport little know or not develop. I decided to take the bobsleigh because this sport does alone in competition. This sport ask profesionnal physical conditions and an efficient material.
Grip and dynamics are two importants values in this sport. My shoes must reflect this two values and must be light, aerodynamics and unclutted.
After different researches on this sport, i realized a trendsboard to begin the creation phase.
During the creation phase, i searched different innovatives grips systems, aerodynamics lines and shapes but also the outsole with different efficients to grip on the ice....
To finish i selected the shape that he seems be the better, innovative system and I Made different renderings with illustrator and Photoshop.
For the brand, i decided to associate me with bmw because the design team made a bobsleigh for USA team in order to 2014 olympic Games in Sotchi.