Just remember this fun spot I creative directed with Carlo Cavallone and Rachid Ahouiyek back in the days. To commemorate 30 Years of basketball, Footlocker and Nike got together to re-release their 4 most popular basketball shoes. The Blazer, Air Force 1, Jordan 6 and VC Shox. The TV spot showed them delivering themselves to the store in true pimp style. It goes to show how much fun you can have with product at the center.
Good old memory lane! Enjoy