Project: Visual Brand Sys­tem
Client: A11Fl New Jer­sey Gen­er­als
Art Direc­tor: Steven Humphries

 

In Octo­ber 2013 I was asked to par­tic­i­pate in rebrand­ing teams for the A11FL. It’s a new foot­ball league get­ting off the ground in spring 2015. I crafted a unique eagle emblem designed to mimic a mil­i­tary medal. The cus­tom typog­ra­phy also shares design ele­ments of mil­i­tary hon­ors. Not every design HS is hired for, gets used. This design sys­tem is filed away for another day.