Project: Visual Brand Sys­tem
Client: A11FL L.A. Bombers
Art Direc­tor: Steven Humphries

 

In Octo­ber 2013 I was asked to par­tic­i­pate in rebrand­ing teams for the A11FL. It’s a new foot­ball league get­ting off the ground in spring 2015. The con­cept HS exe­cuted for the LA Bombers focuses on the nos­tal­gic bomber from from the 1940’s. While the color palette was set, the con­cept and typog­ra­phy are orig­i­nal. Ulti­mately this pro­posal was passed on, but it will find a new home sooner or later.