- Foodspotting began in 2009 when co-founders Alexa Andrzejewski, Ted Grubb, and Soraya Darabi realized that while there were many restaurant review applications, there was no easy way to find or rate specific dishes.
Food Spotting is a visual guide to good food and where to find it. This virtual road map to the best food in town allows users to use the GPS on the Windows Phone to pinpoint the restaurants exact location. Users can bookmark food that they want to try as well as search the Foodspotting database to look up restaurants or food by category. Users take pictures of favorite foods and submit them to the Foodspotting community.
Foodspotting is about finding the best food and restaurants in your area and sharing your experience with friends, family, and all food lovers alike.
Foodspotting needed to extend their brand to the Windows Phone platform, taking full advantage of the unique features that Windows Phone has to offer.
- “We’re particularly proud of the Windows Phone edition of Foodspotting, because it represents where Foodspotting is heading: It is beautiful, it’s streamlined and more straightforward, in many ways, than our other applications. It’s a user experience that celebrates the powerful connection between users and the food they love, and is uniquely tailored to the WP7 platform,” said Alexa Andrzejewski, co-founder of Foodspotting. “It makes Foodspotting’s value proposition very clear: We help you decide what to eat, not just where.”
- The Foodspotting application allows users to recommend specific menu items at eateries using photos so that other uses can browse menu items to decide not just where they are going to eat, but what they want to order. The Foodspotting application allows users to send photos directly to the application from their Windows Phone camera, associate that image with a Place, view suggestions based on their criteria, and share their post via social channels (including Twitter, Facebook, Foursquare, and Flickr.) Users can also browse and search a visual stream of nearby dish recommendations according to their location as a list or map view, as well as comment on and vote up recommendations made by other users.
- The app has a more streamlined interface and simplified feedback and language than existing iPhone and Android apps.
Foodspotting Head of Outreach Fiona Tang explained why the company decided to build a Windows Phone app, “We actually had requests for the community for it, and it’s just so pretty. [Foodspotting CEO Alexa Andrzejewski] is really design focused so we thought it’d be a good idea.”
Foodspotting currently has more than 620k reviews and photos across both platforns and over 850k downloads.