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  • Foodology
    Identity & Branding
  • Foodology is a 8000sqft restaurant situated in the midst of Singapore's financial district. It serves restaurant grade food at affordable prices via 9 different food types / stations with plans to scale larger or smaller depending on their upcoming locations. 
    Based on the name, the identity treats Foodology as an institution for food and borrows different graphic elements from academia to create its own unique voice. The logo is designed like a seal with a "F" symbol and to express the fact that Foodology provides a wide selection of foods, the logotype comes in 6 different permutations with the "o"s replaced by different abstract symbols. To ensure that the identity system is flexible enough to accomomodate the different situations and broad spectrum of applications such a brand may encounter, an extensive set of illustrations and secondary graphics were also developed. These graphics allow the brand to be dynamic and show customers a multi-faceted, well rounded personality.
  • Brand Pattern
  • Secondary Graphics
  • Tertiary Graphics
  • Bespoke icons for the different food stations
  • Logo converted into feature lighting
  • Menu Boards
  • Icons as signages for the different food stations
  • Pizza Boxes With An Ivy league Inspired Stripe
  • Food Labels For Grab & Go Section. Rubber stamps with were made for the different food types. Coloured stickers were developed referencing the striped ties common in Ivy-league colleges.
  • Set of 7 Original Trayliner Prints: Graphics are inspired by fancy endpaper one may find in vintage books
  • Set of 4 Original Prints For Cake Boxes: Graphics feature different animals with elements related to bakery & pastries. (Prints are inspired by fancy endpaper one may find in vintage books)
  • Set of 2 Original Prints For Macaron Boxes: Graphics are developed with reference to Parisian tiles. (Prints are inspired by fancy endpaper one may find in vintage books)