This signage system was a concept developed for Food Lion to promote their new standards in produce and to get people excited about the big changes that are being made throughout the department. The concept of using fruit and vegetable as confetti was used to engage with feeling of excitement as well as to engage with the thought of celebration and new beginnings. Food Lion has been working hard to bring fresher produce to their customers and this new signage was to reflect these changes while still representing the existing Food Lion brand standards. This design is accompanied by the standard Food Lion brand typefaces and colors.