Food For Thought
Self-initiated series of Public Service Announcement posters, aimed at instilling youth with a clearer sense of what it means to eat healthy. Contrary to the flood of government-sponsored nutrition initiatives, which typically speak to kids with facts and numbers, the posters employ a visual language, youthful in nature and accessible enough for illiterate or developmentally-disabled children to understand. Paired with a subverted twist on a phrase they already know, the overall message is remarkably simple and easy to remember: Eat well, feel good.
The set was printed digitally on newsprint and hung in DC neighborhoods populated with elementary and middle schools.