The task set for this project was to conceive a brand inspired by a UN Calender Date. The UN Calender date I was given was food so I came up with this brand in relation to this date. I had to carry out research by looking into how similar/ competing brands portray themselves, find examples of existing brands and who my target audience were going to be. I also had to explain what my brand was communicating, how it fits into the wider world and demonstrate the effective modes of communication to reach my target audience.
Food Exchange is a service and an event where people from diverse cultures come together to cook and exchange food recipes. It is a community where people from different races can express and share their ideas in relation to food, food recipes, cooking and everything related to food. Anyone that is interested in meeting new people, has knowledge about food recipes, eager to know how to cook foreign or exotic dishes, interested in learning other cultures can be a part of it.
The main purpose and goal is embrace culture through cooking. Cooking is the subject for the brand because it is one of the easiest things to learn from another culture and one of the easiest ways to know more about another culture. I believe that by meeting up and sharing ideas of different food recipes, people can feel at ease in cooking foreign meals and it can also give them a broader knowledge of different dishes.