Food Exchange : Visual Identity
- BriefThe task set for this project was to conceive a brand inspired by a UN Calender Date. The UN Calender date I was given was food so I came up with this brand in relation to this date. I had to carry out research by looking into how similar/ competing brands portray themselves, find examples of existing brands and who my target audience were going to be. I also had to explain what my brand was communicating, how it fits into the wider world and demonstrate the effective modes of communication to reach my target audience.The BrandFood Exchange is a service and an event where people from diverse cultures come together to cook and exchange food recipes. It is a community where people from different races can express and share their ideas in relation to food, food recipes, cooking and everything related to food. Anyone that is interested in meeting new people, has knowledge about food recipes, eager to know how to cook foreign or exotic dishes, interested in learning other cultures can be a part of it.Aim/GoalThe main purpose and goal is embrace culture through cooking. Cooking is the subject for the brand because it is one of the easiest things to learn from another culture and one of the easiest ways to know more about another culture. I believe that by meeting up and sharing ideas of different food recipes, people can feel at ease in cooking foreign meals and it can also give them a broader knowledge of different dishes.
- LogoThese sketches are some of the logo ideas I came up with.I wanted my logo to possess elements of culture, togetherness and exchange so I experimentedwith various items such as arrows, cutlery, plates and pans, banners and others.
- After all these ideas I felt I was missing something. I felt the design was not portraying culture. I went back to my moodboard and carried out some research on how different cultures eat. In some asian countries in the South-East such as India, Thailand, Malaysia as well as some African countries to name the least, they tend to use their hands as a tool for eating. The use of the chopsticks can be found in countries like China, Japan, Korea, Vietnam, Taiwan and Nepal. Accoding to my research, thses are probably the only three methods of eating worldwide. I have decided to pick these three elements and use them as the concept and idea behind my logo.
- Target Audience
- Stationery
- Website
- Facebook Page
- Iphone Wallpaper
- Tableware / Dishware
- Bag
- Apron
- T-shirt
- Sign
Project submitted to: Behance Talent Search: Student Edition
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