Most of people prefer to buy food in supermarkets nowadays, but buying food in supermarket doesn't mean they have a healthier life. Hence, both bringing people's attention on the local food and understanding the importance of local food are necessary.
Hence, it is necessary for customers to eat healthier and for farmers to make more money to have a better life.Furtheromore, customers have no better user experience in supermarket in fact, the stuffs in supermarket probably will not care about the needs of customers, and it is hard to find a way to communicate between customers and food.
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