FoliageGraphic Design Thesis 2011
Foliage was an 8 month thesis project developing and branding a "green-smart" graphic design studio.
Mission Statement: "Foliage is an ecologically responsible design studio, from our inner workings to our creations. We are inspired designers, seeking to exceed expectations with each new project we take on. Our approach to everything we do starts with our simple philosophy of the four P's : planet, product, profit and people. At Foliage we think a successful design is about making something beautiful, economical and effective without harming our priceless environment. Our best work comes from challenging projects and close collaboration with our clients. At Foliage we think that fresh environmentally conscious design is the smartest option for every project."
Mission Statement: "Foliage is an ecologically responsible design studio, from our inner workings to our creations. We are inspired designers, seeking to exceed expectations with each new project we take on. Our approach to everything we do starts with our simple philosophy of the four P's : planet, product, profit and people. At Foliage we think a successful design is about making something beautiful, economical and effective without harming our priceless environment. Our best work comes from challenging projects and close collaboration with our clients. At Foliage we think that fresh environmentally conscious design is the smartest option for every project."
Thesis presentation layout
Reclaimed wood, lazer-cut signage
Invoicing stationery
Branded recycled pens
Repurposed paper-tube envelopes
Interactive branding mailers with eco-explanations
Business cards
Thesis reports (hand bound books)
L - research & development
R - design process
Brand book
