Irons are everyday items and not much distinction exist between two. The task was to influence the choice of customers in choosing a Bajaj Majesty Iron over all else through a special programme and within a limited budget.
We designed a packaging unit which would not merely be a storage space for the iron, but would offer customers an added utility in the process of ironing. Thus developed the special edition Fold Aide Box. The packaging unit that not only stores the iron but also assists in the process of folding ironed clothes.
At the retail level it created a lot of curiosity amongst the shoppers. Stocks of Majesty Irons packed in the special edition Fold Aide Box were sold out within the month.
The Concept and Working of Fold Aide Box
Client: Bajaj Electricals
Agency: Leo Burnett, Mumbai
National Creative Director: K.V Sridhar
Creative Director-Design: Payal Juthani
Designers: Nadine Pereira / Zainab Karachiwala
Copywriter: Anirban Sanyal
Brand Partner: Nitin SharmaAccount Manager: Schelicia CaszoPhotographer: Vinod WakkchareDirector: Manmit Sandhu