We are proud to have launched a new brand style and advertising campaign for Focus Ireland. The new campaign was developed in partnership with Mindstars, and is designed to inform audiences with straightforward facts about homelessness. A call to action, “We can change this”, motivates potential donors to get involved, while the new proposition, “Creating Homes Together”, communicates what the organisation does in a positive, meaningful way. The proposition was captured in a new brand bar, and together with their existing logo, created a lockup structure that could be effectively applied to all communications to create a strong, consistent and recognisable identity.
The headline, “Focus on facts”, was coupled with authentic, close-up shots, to create impactful, thought-provoking adverts, which would motivate audiences to get involved. A radio campaign further reinforces the print communications using the same fact-based, informative style.
The new campaign was launched nationwide on the 14th November across billboards, bus shelters, public transport and airwaves. We are delighted to have had the opportunity to create real standout for such an important organisation.