Flyte Associates is a start-up business providing a short, sharp injection of business planning and strategy expertise, tailored to a businesses specific needs. The team of smart, savvy, seasoned business people from every industry and discipline are hired on a short term basis to deliver a clear and concise sales and marketing strategy.
Initially the business co-founder required a unique and impressionable company name and strapline to represent the diverse team of consultants and help them 'stand out from the crowd'.
After extensive research, the name Flyte Associates (and eventually, simply Flyte) was selected.
Following the selection of an appropriate name, an eye-catching logotype was required to form the basis of a brand identity.
A varying group of origami style birds was designed to compliment the name 'Flyte' and to give the impression of a business flying on it's own wings and taking it's business onto new levels.
Corporate Stationery, a content managed website and marketing tools such as Keynote Presentations were designed to give the brand a cohesive look and feel and help the consultants to communicate consistently