This is a simple logo re-brand for a local store The Flying Cupcake. Firstly, they have the BEST cupcakes I have ever eaten. Now that that's out of the way, the base of the project was to pick a local restaurant and rebrand it working in teams. Our instructor also said that we needed to physically go to this restaurant and sample the food as well as take pictures of it and the interior/exterior. Darn, we had to go eat delicious cupcakes. Suffice to say we enjoyed this project.
We had to come up with three different concepts and this was my concept for their new logo. They have a vintage, homey feeling when you walk into their store so I wanted to reflect that in the new logo. I also figured that the circle would be a good shape to be put on a sticker and then stick to their boxes that they put the cupcakes in. There are two versions for this same reason, one displays their name prominently and the other is a good sticker and a simplified version.