The Brand Story
Flud was initially created to give consumers a better way to find and share news. But upon exploration of this marketplace, a major gap was discovered. There was no good way to share content within a business or between working professionals. Intranets and e-mail just don’t empower people to share important information that might make a difference to the business. So together we set out to meet this need.
As their Agency of Record, this has been a very exciting process. We have used the pivot as an opportunity to build a comprehensive brand strategy. We thought a lot about the needs of our users. Then we built an appealing visual style that could be carried across a range of projects including identity design, enterprise platforms and marketing materials. That work can be seen here...
As an enterprise solution, the “new Flud” needed a platform that would work across all mediums including mobile, tablet and desktop. We were tasked both strategically and creatively with creating a new web platform that would compliment the mobile and tablet environment. Now users can truly access Flud at any time and from any device.
From ideation to user experience and visual design, our digital team brought the web platform to life. The result is a web app that provides professionals, teams and employees with a central location to access news from various sources. Forget intranets and forwarded e-mails, now it is easy to share relevant information within a business or organization.
With the launch the new web portal, we’re excited to see Flud advance to the next level. And as we continue to work together, we’re looking forward to continuing to develop our relationship as strategic and design partners.