- Flotsam & Jetsam
Mysteries of the World Exposed
- This segment of Flotsam and Jetsam aimed to explore the power of context in branding. It all started with a series of objects that I extracted in an archeological dig on a Southern California beach. The metal objects all served as the data for a larger study of information architecture and taxonomies, which was given the umbrella name of “Flotsam & Jetsam”. It was after organizing the data sets in different classification systems, that I realized that one could utilize the mediums of branding and packaging to completely re-contextualize the rusted remnants.