This Florida Animal Friend campaign was developed to educate the public about Florida Animal Friend Licence plate. Proceeds from the tag support organizations across Florida so that they can offer spay and neuter services for low or no cost.
I was charged with redeveloping the existing logo which is on the tag and making the characters more up-to-date while keeping a strong resemblance. We named the characters to help engage the public and even developed a story for each and featured them on the website.
We also developed several specialty items to increase fund raising.