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Bēhance

Flora Margarine

  • 1983
  • 99
  • 7
  • Flora Brand Identity, package design
  • Rigorous attention to detail in order to differentiate this swedish iconic brand on shelf; Embossed clowerflower pattern on lid, custom made logo based on an old style of Caslon accompanied by classic book typography. An homage to the authenticity of the botanical science and it’s romantic aesthetics. The semiotics of swedish icons as Josef Frank, Carl von Linné and Jan Johansson.
  • Flora brand  logotype.
  • Flora packaging, 600 g.