Using the freshest quality ingredients they can source, Flipside hand-craft delicious burgers that are simple, honest and really tasty. Flipside required a brand refresh to coincide with the opening of their third location on William Street in Perth, Western Australia. Having been around since 2008, the existing branding just needed a re-think and some extra elements to sell the Flipside story.

The result, is a clean but colourful refresh that combines bold typography with hand drawn illustration. No fuss, just clear messaging communicated with simple design. As Flipside expands, their POV is clear – they are the tastiest burgers in the neighbourhood.

Studio : braincells