"Flipped Out" is a novelty sundae from Ben & Jerry's. To eat it, you turn the package upside down. For the launch, we turned the simple product attribute into the crux of our campaign.
UPSIDE-DOWN AD
UPSIDE-DOWN BUS
UPSIDE-DOWN REGIONAL PRINT
UPSIDE-DOWN OUTDOOR
We put together about a grillion localized executions for station dominations in Boston, Philly and NYC.
