Flex Design For BTL Promotions

Promotion can be loosely classified aPromotio Promotion can be loosely classified aPromotion can be loosely classified as "above-the-line" and "below-the-line" promotion.
The promotional activities carried out through mass media like television, radio, newspaper, etc., are above-the-line promotion.

The terms 'below-the-line' promotion or communication, refers to forms of non-media
communication, even non-media advertising. Below-the-line promotions are becoming
increasingly important within the communications mix of many companies, not only those
involved in FMCG products, but also for industrial goods.

Some of thPromotion can be loosely classified aPromotio Promotion can be loosely classified aPromotion can be loosely classified as "above-the-line" and "below-the-line" promotion.
The promotional activities carried out through mass media like television, radio, newspaper, etc., are above-the-line promotion.