The assignment was to make a identity for the class of 2010 at St. Joost. The difficult part was to come up with something that captured the diversity of the graduates in one concept and visual representation.
My startingpoint was the mixing of departments within the school. A graphic designer also uses photography and illustration. An animator uses sculpting, and so on. The form where mixing and graduating came together was a rough diamond for me. When light hits a gemstone it scrambles in different directions. I made a
threedimensional assymmetrical gemstone with eight facets. One facet for every department, each with their own color. When light hits the gemstone, the different colors of light will mix, as do the students disciplines while at work.
I also developed a typeface to be beamed out of the gemstone. For the mainposter I beamed out white text, because when different colors of light mix, it becomes white. For every department I made a poster with text in the color of the department. The gemstone is positioned differently on every poster, because of the threedimensional character of the gem. In addition I designed shirts and stickers for the promotion of the campaign.
The title (FLAWLESS) was chosen because of the gemstone, it has finished it's transformation (as do the graduates), but because the gemstone is assymmetrical; there is still room for personal growth.