This project is based on the development of a specific gamma created for a liquor brand already existing on the market, namely “Licor Beirão”.

 

The main idea was to create a variety of new flavors, such as lemon, cherry and blueberry, targeting young consumers who frequent bars and nightclubs to provide moments of pleasure and relaxed natural lifestyle.

 

The bottle design was based on the flair bottles that are commonly used by professional bartenders for training purposes. 

 

The concept was developed moving away from the classic image by creating a simple matt black bottle with the brand´s arabesque as the predominant image, using repetitions and various sizes of this symbol involving the bottle to create dynamism.