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Flair: Aviation event in New Zealand

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  • I was asked by NZ Trade & Enterprise and the Aviation Industry Cluster to create the name and brand for a new aviation event to be held in New Zealand, and promoted at Osh Kosh in the United States.

    I named the event FLAIR, with a sub-brand of Air Innovate for the trade shows, and with a team we created the brand, promotional video, website, brochure, billboards, trade show materials, etc.

    My roles: Concepts, Copywriter, Creative Director, Producer, Director, Project Manager.