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Fjällräven Polar 2012 - Ode to the North

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  • Fjällräven Polar 2012 - Ode to the North

    'Ode to the North' is a video I created as part of my application for the Fjällräven Polar 2012 expedition, a 330 Km dog sledding adventure in the North of Sweden and Norway.

    The contest is closed now (15the of November 2011) and I ended at the 15th position for the Benelux countries. Thanks to all those who voted for me! This was my entry page:

    For now I can only hope to be selected by Fjällräven as one of the 'extra' team members, they are going to pick one person per country to be part of this adventure as well. I can't wait to start making a winter version and eventually a 4 season Ode To The North video! So my fingers are crossed! ;)

    About the video:
    I shot a lot of pictures during my two hiking trips to the Northern parts of Sweden. Being out there on my own was very inspiring and refreshing. For this video I selected 5 of those pictures and animated them using camera projection in Cinema 4D. All color grading and typography was done in After Effects.

    - Concept, photography, 2D/3D design and animation: Michiel Verweij
    - Sound design:
  • The process of creating my 'Ode to the North' video
  • 1 - Selecting the images
    I tried to pick 5 pictures which in my opinion combined the beauty, the magic, the endless space and the feeling of 'timelessness' of the Swedish North.
  • 2 - Bringing the pictures back to life
    I wanted to capture the feeling of being in the Arctic North, alone and away from time in my video. A good way of creating this feeling of 'frozen time' is by bringing pictures back to life using animation. I work as a motion graphic designer, so making this video was the perfect combination; dreaming about the north, getting inspired by the thought of the Fjällräven Polar and bringing those thoughts to life in my video.

    I had to recreate the landscapes in 3D geometry in Cinema 4D and by using a technique called projection mapping I was able to Project my picture onto this virtual landscape. After setting up the 5 scenes I created a new camera to make the subtle movements you see in the video.
  • 3 - Color grading
    After animating the 5 pictures I needed to bring them together by changing the colors a bit and by adding some extra elements like dust and drops of water. This was all done in After Effects using the Red Giant Looks and Particular plugins.

    After writing the text, finding a suitable font, adding the typography and putting it all together with the sound-design of my brother Hugo  I was able to apply for this dream-adventure!