Five for 5: National Advocacy Campaign
- FIVE for 5 Campaign
Microsite, Video, and Print - The Five for 5 advocacy campaign garnered attention for the G8 Summit in Canada, June 2010 where a key agenda item was the appalling situation of maternal and child health worldwide. This campaign provided a platform for Canadians to have their voices heard and urge the government to make a significant commitment.
Campaign microsite was created to house resources, but more importantly to provide a portal
for Canadians to take action easily and quickly.
http://www.worldvisionmedia.ca/fiveforfive/
Web banner ads were featured on MacLeans, Canadian Family and Today's parent online magazines,
urging Canadians to join the campaign. The video played and there were links to the website.
- Posters in three different sizes were created and distributed widely as PDFs,
with the intent to direct people to the website.
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