Five Point art supplies are art products that appeal to the 20 to 40 year old artist. The in-store idea is
that the detailed design will immediately catch the eye of any artist, being that every artist is detail oriented
in someway. I wanted the design to be unique enough that no matter what isle in the store, when you see the elaborate design you automatically relate it to the great product you bought from Five Point previously, and therefore are inclined to buy more of the product.
The concept: Art is something that leads you through life and makes you look at it in a different perspective than anyone else. The ribbon represents a conceptual path and visual one, leading you from the logo to the name of the product. The illustration literally represents a variety of perspectives.
(gloss and matte fixative, presentation and premium paper, chalk pastel, rubber cement, B series pencils, swatch book)