FIVE REACT — is an experiment wtih senses. The result is totally individual.
The new flavor concept has inspired famous russian movie directors to accomplish a difficult task: to direct short 5-minutes movies with common beginning. Each author has presented his own plot development.
This experiment has been carried out on a special website where every visitor had a unique visual and content representation made possible by connecting and analysing his profile.Redesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
