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Bēhance

  • "Five" chewing gum

    FIVE REACT — is an experiment wtih senses. The result is totally individual.
    The new flavor concept has inspired famous russian movie directors to accomplish a difficult task: to direct short 5-minutes movies with common beginning. Each author has presented his own plot development.

    This experiment has been carried out on a special website where every visitor had a unique visual and content representation made possible by connecting and analysing his profile.Redesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
  • Made in Digital BBDO
    Creative Group Head — Artem Efimtsev
    Animation — Paul Bragin