Fitness First - If This Is Your Life
- Fitness First - If This Is Your Life
- Challenge:After seeing yet another gym ad with a toned model looking perfect, we proactively decided to see if we could promote a gym differently.Solution:We chose Fitness First as a typical mainstream gym brand, and tried to see things from the consumer's point of view. The campaign we created focusses on the everyday situations that make you realise you might need to get in shape.
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