While we were working on a brand that was in the fitness and workout space, we created an identity for their Social Media campaign titled Fit Santa. Fit Santa was a listen and respond campaign where you could send Santa a workout suggestion via our platform and we would illustrate it in real-time. 

Since this was the main unit, we wanted it to look all festive and also give a hint of a gym tool or a part of gym equipment so the 'F' was made to look like a hybrid of a Christmas ornament and a Dumbbell.