Fishers Music Works is a non-profit music performance group that is made up of local musicians and aims to enrich the lives and culture of the town of Fishers, Indiana. The creative process for this branding took me through the history of the town, its own insignia and the freedom to make purposeful imagery for a newly established organization. Visit the Fishers Music Works Facebook page. 

 

The stylization of the F is cross between an eighth note and the symbolism from the City's flag. The vertical ascender of the F represents the interstate the travels through the developed area which is intersected by 116th street. The movement in the body of the note suggests versatility and flexible motion, as this group will have several sub ensembles. Yet it points back to the focus of being local to Fishers and producing music. 

A secondary mark was included in branding for use on apparel, marketing material and other instances where an additional visual mention would be appropriate but the full logo may not be the best choice of image to include. This would include creation of social media imagery. Variations were developed for use across printing specifications and color reproduction abilities.