Fisherman's Friend is a brand with a long tradition that has always been anchored to friendship. You can see it if you turn around their packaging.
The first sentence on every bag is „Never be without a friend“. We took this
statement and turned it into a completely new communication strategy.
Team: Christian Baur & Thimon Machatzke
Additional camera for jumping and underwater pictures: Matthias Kasch
Music: B. Fleischmann - Pass by
Big ups to our friends: Tronje van Ellen, Tore Karp, Sami Eichi, Liberta Ka, Annemarie Sauerbier, Amin Asbach, Christian Kramer, Theresa Zerck, Katharina Pönisch, Hillevi Baumgarten and Nils Menke. We also like to say thank you to Glez Crew (Matthias Kasch, Sebastian Klockgether, Maximilian von Ulardt, Richard Bühler, Doman Dell and Markus Brosch) for helping us out with that jumping stuff, Kai Vietense for this nice Cabrio, to the police who let us go, and Teresa Horstmann who took some awesome pictures during this.