First Student is the leading authority on providing safe, timely school bus service. Knowing that contracting bus services can be an in depth process for a school district, First partnered with Cincinnati motion graphics company to develop a frAmation that was informative and fun to watch. FrAmation's are LEAPframe's unique brand of animated storytelling that creates a moment of insight which allowing viewers to grasp a big idea. LEAPframe was able to resource graphic designers from its parent company LEAP a Cincinnati digital agency to design custom art for the project. Everything was hand drawn and then imported into Adobe Illustrator where it was prepped to be composted into After Effects.

Credits:

Animator/Creative: Ryan Woolfolk

Illustrator: Alex Lockwood