For the past 16 years, First Coast Tennis Academy has helped introduce tennis to children of all ages in the St. Augustine community. Tennis is a life long sport, which has provided many of these kids with the opportunity in both high school and college levels.
Redesign a new identity to help the Academy attract more players among the local community.
The logo is beyond the traditional representation of a tennis academy. It represents the mark left behind after the ball bounces on the surface. It also implies the objective of the academy to also leave a life mark to all the players who participate at the academy. To create a branding awareness of the academy, the logo is implemented in various promotional pieces used by players such as: uniforms, hats, tennis bags and other apparels.
In line with the brand awareness a web page was created to attract and connect the local players www.firstcoasttennisacademy.com