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Firestone Grill Rebranding

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  • This is a complete design overhaul of Firestone Grill, a barbecue restaurant in downtown San Luis Obispo. Various elements of the project included renaming the brand, designing a primary mark as well as secondary marks, alternate icons, a seamless pattern, signage, packaging, business applications, menus, web homepage, motion graphics, and an extensive brand standards manual which covers color, typography, minimum sizes, clear space, alternate marks, wordmarks, and business applications.
  • Primary mark in full color
  • Icon set for signage and other applications
  • Seamless pattern for various uses
  • menu
  • menu
  • menu
  • Food basket
  • To go bag
  • Envelope, letterhead, and business cards
  • envelope
  • Stickers
  • Business cards
  • Brand Standards Manual
  • Window decal
  • Outdoor signage
  • outdoor signage
  • website
  • Short logo reveal tv spot