For this project, my roommate and I took on the task of creating a brand voice as well as putting a brand new face on the Firefox web browser. We did this by redesigning their logo and browser as well as creating an event in order to build buzz surrounding the updated brand. Honest, personal, and everywhere are the words we chose as prime describing words for the brand. These words helped us in creating the overall tone and brand voice for the company.
Choose a brand and develop a brand voice through multiple design medias.