This is my final university project, using Firefox Flicks 2012 competition brief. My final project deadline was way behind the original Flicks deadline, so in the end this video didn’t make it to the competition.
This will be showcased with the other amazing works from Northumbria University final year students at the D&AD New Blood 2012 in London, 26-28 June 2012.
The main concept is a hybrid of creation and control, as a purpose of showing the mutual connection between Firefox and its users. Firefox is a workmanship from its users. It’s the users and community that shape and build Firefox to be what it is today. That’s why, Firefox gives back what internet users should earn in their online experience: control.
Shot using Canon 7D + Canon 24-70L f2.8
I got the chance to work with a talented voice over artist Warren Reid. I wrote the script based on Firefox’s brand promise. The focus here is to lead the user to believe that Firefox puts its users on top of everything – that Firefox listens to no one but you.