- Firefox Mark Up
Campaign to celebrate the release of Firefox 4.
- I was project lead on a team of creative technologists that came up with the idea of using Graffiti Markup Language (GML) to encourage users to sign the Firefox petition to keep the web free and open.
Fanfare and impact
- When MarkUp was retired in September, it had 1.4 million marks from all over the world
- We received over a dozen ad, tech, and mainstream placements including PSFK, Ad Age, Design You Can Trust, and BosInnovation (see below).
- At peak, 25,000 signatures were left per day
- There was an average of 112,000 page views per day
- Firefox 4 broke records on download day, with over 10 million downloads
PSFK: Leave Your Mark in Support of an Open Web by Paloma M. Vazquez, June 13, 2011.
We love the campaign for its ultimate meaning and purpose, serving as a representation of the open web that we all have left our mark on and must continue to keep open.
Ad Age Creativity Online: Mozilla Firefox Mark Up by a Work section editor, June 13, 2011.
Design You Trust: Firefox Mark Up by Dmitry Utkin, June 15, 2011.
BostInnovation: Mozilla Mark Up: Support An Open & Free Web by Casting An Interactive Mark by Cheryl Morris, June 13, 2011.
Brand Flakes for Breakfast: Making Your Mark on the Web by K. Del Ferraro, June 14, 2011.
Mark Up is a beauteous collaboration between Mozilla (the creators of the Firefox browser), Evan Roth (super amazing street art crusader) and the Barbarian Group agency in support of an open web, in the hands of the people.