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Bēhance

Fiona Wilson Identity

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  • Fiona Wilson (Fi) is a freelance marketing professional who required a small scale identity which needed to work across print, digital, social media and which encompassed her experienced, friendly, no-fluff approach to strategic marketing.
     
    Good+Brave developed a duel functioning wordmark for fiona which consists of a 'full name' version for more formal correspondence and a breakout 'nickname' Fi ligature for use in digital social environments where informality is key.
     
    The wordmark which derived from Gill Sans was customised and softened to reflect Fiona's open, positive personality and work ethic. The addition of the Fi ligature works as a visual metaphor for the close connection and tight bond she has with both client and project.