The "cucó" is an architectural piece typical of the Priorat region. It is a stone cottage with a small entrance (in the form of an "o"), located on the cultivated land. This cottage was used as a refuge in bad weather, and also as a place to rest when the farmer have to travel between their lands.
The graphic of the wine was born as a synthesis of the "cucó" looking for a strong and attractive image, for a wine that goes to a public who love´s wine. They seek for a good value for money, but also an exclusive design for the bottle.