Final Fantasy has received very positive reviews from video game journalists, which praised the game's graphics and game play. For the second version of the thirteenth instalment in the Final Fantasy main series, Fortress created a contest page to create awareness about this spectacular game.
In 2009, Fortress created an online quiz and widget. For the sequel in 2011, we created a contest page that integrated social media seamlessly. In only a few weeks, the page was visited by over 20.000 game lovers. The contest page was available for both Dutch and Belgium consumers. Besides the posts via social sharing, the contest was also promoted via target ads. These ads were optimized daily and customized for each territory. The site offers a fun and interactive way to promote the release of the game.
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